The foundation is not
just for hiding the skin.
It’s the “Skin-Improving” Generation.

One day, you may realize pigments/wrinkles on your the skin.

“Can we fight against the aging-sign even in daytime?”
Moist Labo is created to grant that wishes.
Aging care while wearing makeup.

Not just hiding the skin worries.
Your skin condition is improved with foundation.
That is “Wrinkle-Reducing BB Cream” for women’s choice.

For both of Essence/Whitening type

Wrinkle-Reduce & Skincare

While wearing makeup!

What’s the secret…?

“Niacinamide”

The active ingredient certified for double functions

Wrinkle Reduce

Wrinkle Reduce

Promotes the dermis collagen production which pushes up dimple line of the skin and works on wrinkles.

Whitening*

美白

Prevents the overproduction of Melanin at Melanocyte, as well as suppressing Melanosome transport to Epidermis which causes color stay.

*Suppresses melanin production to prevent pigments/freckles

People love Moist Labo for

The Advanced Moisture Ingredients

Moisture Magnet HC+The 3 types of Ceramide
skinimage
Better than bare skin!

Lightweight & Skin-Natural	BB CLEAR CREAM

For makeup needs of nowadays:

  • No more foundation burden
  • The natural look as bare skin
  • Washable with cleanser
  • Easy & speedy makeup at home
  • Apply something good on bare skin
  • Coverage pores/dullness with light makeup
BB CLEAR CREAM

Achieves smooth & bright skinBB CLEAR CREAM

01 No need of Foundation

Pore Coverage	& Tone-Up

With soft-focusing effect, “Light Diffusing Powder” covers the roughness of pores. Reduces dull look of skin, evenly tone-up for the bright skin.

透明BBクリームを塗る前の肌と塗った後の肌の比較

02 Washable with Cleanser

Gently cleanses with no burden on skin

No need of specific makeup remover.
Gently cleanses with no burden on skin.

03 Key Ingredients

The moisture formula to keep the beauty essence close to the skin for long time. Supports skin’s natural barrier function.

Beautifying essence to replenish moisture

CICACentella Asiatica Extract

Tea Tree Oil

Moisture Magnet HC
+ the 3 types of Ceramide

Rosemary Extract

Centella Asiatica
Rosemary
LOOSE POWDER

Finishes & keeps the fresh skinLOOSE POWDER

Barrier effect
“Repair Protect CR”

CICACentella Asiatica Extract

Rosemary Extract

Centella Asiatica
Rosemary

Smooth touch with Moisture Oil

Jojoba Oil・Squalene

2 colors

2 colors

Gentle formula with Mineral-derived ingredientsThe 6 functions combined

The 6 functions combined
BB MINERAL FOUNDATIO

The skincare-based foundation of
mineral powderBB MINERAL
FOUNDATION

The 100% Mineral-derived Ingredients

The powder doesn’t contain Paraben/Oil, purely 100% mineral-derived powder. Gentle & skin-caring foundation even while wearing.

The 7 mineral ingredients

The 7 mineral ingredients

The Perfect UV-Cut

The UV-Cut function is the highest level in Moist Labo series! Protects skin from UV ray damages. Blended with specially developed Mineral Control Powder, coexists the great UV-prevention with fluffy texture which usually tends to have squeakiness or whiteness.

SPF50PA++++
皮脂吸着パウダー
ミネラルコントロールパウダー

Great Coverage

Pigments and unevenness are visibly reduced with the powder! Follow after BB cream to keep the fresh look longer.

Before apply/After apply
BB MINERAL PRESSED POWDER

The Lasting Coverage of
Powder FoundationBB MINERAL
PRESSED POWDER

Great Coverage of pores/stains

With soft-focusing effect, “Light Diffusing Powder” covers the pores & wrinkles. “Smoothing Powder” fits on skin to reduce the look of pigments.

Smoothing Powder
Before apply/After apply

Non-shiny and do not collapse easily

Smoothly spreads & fits on the skin. Protect from makeup collapse, still covering pores/stains. The moisturizing Nano Hyaluronic Acid, Ceramide & Collagen keeps the skin smooth and moisturized.

SPF40PA+++

Products

Moist Labo
							BB ESSENSE CREAM
Size30g

Moist Labo
BB ESSENSE CREAM

The Japan’s First Wrinkle-Reducing BB cream!
Smoothly Spreads & Moisturizes

Enriched with the beauty essence, stretches to fit on the skin as well as moisturizing.
Achieves healthy glowing skin with radiant finish.

■ Active ingredient to reduce wrinkle “Niacinamide”.
■ Coverage of pigments, dullness & pores.
■ Beautifying to replenish moisture “Centella Asiatica Extract (CICA)
■ The 6 functions combined: Serum, cream, UV-cut, primer, concealer & foundation.
■ ■Strong water/sweat resistance.

SPF50+ PA++++
[Quasi-drug]

*”Moist Labo BB Essence Cream” & “Moist Labo BB Whitening Cream” is Japan’s first BB cream in the quasi-drug cosmetics with the wrinkle-reducing function on sale. (Owned research on December 1st 2020)

Moist Labo
							BB ESSENSE CREAM

Moist Labo
							BB ESSENSE CREAM

How to useminus
Use after toned by skincare. Take a moderate amount with finger to apply onto face. Use face powder for preferable finish. No need of sunscreen. When cleansing, use makeup remover.
Moist Labo
							BB WHITENING CREAM
Size30g

Moist Labo
BB WHITENING CREAM

The Japan’s First(*) Wrinkle-Reducing & Whitening(※) BB cream! Achieves Semi-matte Skin with No Stickiness

For stain-prevention & anti-wrinkles with medicated whitening function. Active ingredient suppresses melanin production to prevent pigments/freckles.

■ Great coverage to prevent makeup collapse.
■ Active ingredient to reduce wrinkle “Niacinamide”.
■ Beautifying to replenish moisture “Centella Asiatica Extract (CICA)” .
■ Covers pigments/freckles/pores/unevenness with no shine.
■ The 6 functions combined!( Serum, cream, UV-cut, primer, concealer & foundation).
■ Strong water/sweat resistance.

SPF50 PA++++
[Quasi-drug]

*”Moist Labo BB Essence Cream” & “Moist Labo BB Whitening Cream” is Japan’s first BB cream in the quasi-drug cosmetics with the wrinkle-reducing function on sale. (Owned research on December 1st 2020)
*Suppresses melanin production to prevent pigments/freckles

Moist Labo BB WHITENING CREAM

Moist Labo BB WHITENING CREAM

How to useminus
Use after toned by skincare. Take a moderate amount with finger to apply onto face. Use face powder for preferable finish. No need of sunscreen. When cleansing, use makeup remover.
Moist Labo	BB CLEAR CREAM
Size30g

Moist Labo
BB CLEAR CREAM

Pore coverage & tone-up!
The smooth & lightweight finish with the clear-colored cream.

Protects skin with the barrier function*.
Replenish moisture to the skin of rough condition.

■ UV-cut in a daily life.
■ Easy removable with normal cleanser.
■ Smooth texture, no stickiness even wearing a face mask.
■ Active ingredient “Centella Asiatica Extract (CICA)” to replenish moisture.

SPF32 PA+++

*Moisturize

Moist Labo BB CLEAR CREAM

How to useminus
Use after toned by skincare. Take a moderate amount with finger to apply onto face. Use face powder for preferable finish.
Moist Labo	LOOSE POWDER

Moist Labo
LOOSE POWDER

The Long-Lasting, Clear Finishing Powder

No more Greasy Shine!
Smooth touch with Moisture Oil.

■ Covering pores, making naturally clear skin.
■ Oil-containing powder protects from dryness.
■ Repair Protect CR combined for barrier effect.
■ SPF30 / PA++
■ Washable with soap. No need of makeup remover.

SPF30 PA++

Moist Labo	LOOSE POWDER

Moist Labo	LOOSE POWDER

How to useminus
Use after toned by BB Cream. Take a moderate amount with attached puff to apply onto face. For the use of fixing makeup, remove excessing sebum beforehand.
*When used as a single item, it can be removed with a face wash.
Moist Labo BB MINERAL FOUNDATION

Moist Labo
BB MINERAL FOUNDATION

The skincare-based foundation of mineral powder

■ The 6 functions combined. (Skincare, UV-Cut, Primer, Concealer, Foundation, Finishing Powder).
■ Purely 100% mineral-derived ingredients are very safe on skin.(Talc, Oxidized Titanium, Mica, Zinc Oxide, Silica, Aluminum Hydroxide, Iron Oxide).
■ Blended with fluffy Mineral Control Powder, with no squeakiness or whiteness which is seen in normal powder foundation.

SPF50 PA++++

Moist Labo BB MINERAL FOUNDATION

Moist Labo BB MINERAL FOUNDATION

How to useminus
Use after toned by skincare/BB Cream. Take a moderate amount with attached puff to apply onto face. For the use of fixing makeup, remove excessing sebum beforehand.
*When cleansing, use makeup remover beforehand.
Moist Labo BB MINERAL PRESSED POWDER

Moist Labo
BB MINERAL PRESSED POWDER

The Lasting Coverage of Powder Foundation

Coexists of great coverage & natural finish.
■ The 6 functions combined. (Skincare, UV-Cut, Primer, Concealer, Foundation, Finishing Powder).
■ Prevents greasy shine by Sebum-Absorbing Powder, as well as keeping makeup finish longer.
■ Gentle formula with Mineral-derived ingredients that prevents skin’s dryness.

SPF40 PA+++

Moist Labo BB MINERAL PRESSED POWDER

Moist Labo BB MINERAL PRESSED POWDER

How to useminus
Use after toned by skincare/BB Cream. Take a moderate amount with attached puff to apply onto face. For the use of fixing makeup, remove excessing sebum beforehand. When cleansing, use makeup remover beforehand.
* Adjust the amount of powder for preferable finish.