Power of Japanese Rice Leads to firm, dewy and hydrated clear skinPower of Japanese Rice Leads to firm, dewy and hydrated clear skin

Beauty, security and safety are all from water
and carefully selected natural extracts.
Selected organic rice extract!

MADE IN JAPANMADE IN JAPAN

Is rice good for skin?

Goodness of rice

Rice has been a partner of Japanese beauty and health from the ancient time. In addition to starch, which is an energy source, rice has plenty of ingredients necessary for beautiful skin, such as proteins, amino acids, minerals, and vitamins. Rice can help us to develop a healthy and beautiful skin environment.

Lustrous and springy skin like freshly cooked rice

Extracts derived from rice support
creating the beautiful skin

Rice Extract
Rice extract is rich in protein, amino-acid, and minerals. The low-molecular rice extract is easy to be absorbed deeply by skin, so that it can keep skin moisturizing and elastic.
Rice Bran Extract
Plenty of protein, vitamin and many ingredients are contained in the rice bran. Rice bran extract hydrates skin as well as promoting the skin metabolism, for the lustrous clear skin.
The extract from organic rice by duck farming method.

Recommended usage

Recommended usage

step1

Gently remove makeup and sebum dirt
Cleansing Water by wiping-off

Step1

No need to
Wash-Off

Big volume
of 390mL

ALCOHOL-FREE

Makeup Remove Test

Apply Clear Cleansing Lotion on a cotton pad and wipe 2 times on makeup.

Makeup Remove Test

Measurement of Skin Moisture

Apply Clear Cleansing Lotion on a cotton pad then apply onto face. Measure after 3 minutes later.
*Rate 1 as before use. (according to our research)

Measurement of Skin Moisture

step2

Big volume that can be used plenty!
Achieve lustrous and springy skin
like freshly cooked rice

White Moisture Lotion

for Face & Body

Big volume of 500mL

Recommend for Lotion Pack

ALCOHOL-FREE

Penetration Test

Drop the same amount of White Moisture Lotion and Product A on the skin and take a picture.

Penetration Test

Appearance of skin surface

Photograph skin condition of
before and after 5 minutes
applying the lotion

Appearance of skin surface

Measurement of Skin
Brightness

* Rate 1 as before use.

Measurement of Skin Brightness

Measurement of Skin
Softness

* Rate 1 as before use.

Measurement of Skin Softness

step3

Stretchable mask fits on face!
The concentrating hydration on dry skin

White Moisture Essence Mask

Big volume as
32 sheets

ALCOHOL-FREE

The mask is stretchable and perfectly fits
the shape of your face, moisturizing your skin.

STEP3

step4

The watery gel
Enclosed with moisture,
the skin becomes softer

for Face & Body

Big volume of 230g

ALCOHOL-FREE

Measurement of Skin Moisture

* Rate 1 as before use.

The moisture level enhanced with White Moisture Gel Cream,
keeping skin moisturized much longer.

Combination with lotion

* Rate 1 as before use.

When using gel cream with lotion from same series,
skin’s moisture level enhances more!

Voice of the Developer

Skin care items are for everyday use, so we want everyone to use a lot!
The White Moisture Series is born from such thought.
We selected extracts from organic rice for moisturizing.
We pursued the sense of use and the effect through a lot of trial and error.
The large capacity at a reasonable price and high quality!
White Moisture Series is practical and cost-effective.

Products

White Moisture Clear Cleansing Lotion
Size390mL

White Moisture Clear
Cleansing Lotion

Cleansing Water from clear water and selected natural ingredients

Carefully selected Rice Extract/Rice Bran Extract from Sasayama, Hyogo
While keeping moisture on skin, it enhances skin’s transparency.

No need to Wash-Off
By wiping-off with cotton pad, removes makeup and sebum dirt. Recommended for a time saver with perfect completion without wash-off.

Big volume for plenty use
390mL for plenty use every day. Can be used instead of morning facial wash.

Fragrance Free /Color Free/Mild acidity/Alcohol Free
Reliable Simple Formula. Gentle fot dry/sensitive skin.

How to useminus
Soak with a cotton pad for a plenty amount, then gently wipe off from with outward stroke. Please be careful not to rub skin strongly.
*No need to wash off.
White Moisture Lotion
Size500mL

White Moisture Lotion

Moisture Lotion from clear water and selected natural ingredients

Carefully selected Rice Extract/Rice Bran Extract from Sasayama, Hyogo
While keeping moisture on skin, it enhances skin’s transparency.

Big volume for plenty use
500mL for every day use. Can be used face and body.

Fragrance Free /Color Free/Mild acidity/Alcohol Free
Reliable Simple Formula. Safe for lotion mask as it’s free for alcohol.
Soak with a cotton pad for a plenty amount and use as lotion pack, then moisturized deeply.

How to useminus
Apply lotion onto skin gently by hand or cotton pad.
For day and night.
White Moisture Essence Mask
SizeSize 32sheets(303mL)

White Moisture Essence Mask

Essence Mask from clear water and selected natural ingredients

Carefully selected Rice Extract/Rice Bran Extract from Sasayama, Hyogo
While keeping moisture on skin, it enhances skin’s transparency.

Stretchable mask fits on face
The mask is stretchable and perfectly fits on the shape of your face, giving plenty of moisture.

Fragrance Free /Color Free/Mild acidity/Alcohol Free
Reliable Simple Formula. Keep dry/sensitive skin healthy.

How to useminus
Use after cleansing. Place the mask on face, then stretch to fit on face line. It adheres on face, lifting up the skin. Leave for 5~10 minutes. After use, patting with folded mask is effective to deliver further moisture.
White Moisture Gel Cream
Size230g

White Moisture Gel Cream

Moisture Gel Cream from clear water and selected natural ingredients

Carefully selected Rice Extract/Rice Bran Extract from Sasayama, Hyogo
While keeping moisture on skin, it enhances skin’s transparency.

Watery gel with plenty of moisture
The watery gel spreads onto skin smoothly and absorbs well. Enclosed with moisture, the skin becomes softer complexion. Fresh feeling with no stickiness.

Big volume for plenty use
230g for every day use, it can be used plenty for the area of dry concern.
Suitable not only for face but also for body moisturizer.

Fragrance Free /Color Free/Mild acidity/Alcohol Free
Reliable Simple Formula. Gentle for dry/sensitive skin.

How to useminus
After toned with lotion, apply a generous amount of gel onto skin gently.